After you've completed the evaluation stage of strategic planning, it's time to get into the formulation phase of strategy. This step will help you create a coherent strategy that is aligned with your organization's mission statement. You can find the best formulation consultant online.

Some questions to help you in the process of writing the mission statement are as follows:

Your statement should reflect who you are, as well as an opportunity to differentiate yourself from rivals. Make sure to focus on the objectives or values that your business has to offer to give an understanding of the organization to your employees as well as people who are reading the statement.

Specific – Specific goals will let people know precisely what is expected of them, leaving no space for confusion.

Measurable – When you establish goals, it is important to establish specific criteria for evaluating performance against these objectives. 

Achievable – Setting unrealistic goals and targets which aren't achievable are likely to demotivate rather than inspire your employees. By setting ambitiousbut achievable goals and objectives and objectives, you can inspire your employees to use their strengths and abilities and to take advantage of every available opportunity to attain their goals.

Strategies are the procedures or processes that you must follow to reach your goals and goals. Strategies help you align your company's strengths to the market's opportunities so that your company is in focus when your customers have a requirement.