If you are interested in earning a degree in digital marketing but know you have a limited amount of time or maybe even money to invest, you may be considering taking several online marketing courses. There is a misconception that online marketing courses are all the same. This couldn't be further from the truth. This article aims to illustrate how wide-ranging digital marketing courses encompass a broad spectrum of digital marketing concepts, not simply one subject. The ultimate list includes levels and kinds of courses suited for beginners, intermediate, and advanced users.
Perhaps the most well-known marketing courses available are those from the edx, Courses for Life coaches, and the University of Phoenix. These four offer a broad range of learning experiences from Beginners, Intermediate, and Advanced/Pro. Courses at these levels range between one and five weeks long. In this introductory article, we'll take a look at the course.
The course in digital marketing courses is relatively short (typically no longer than eight weeks) and can be tailored to beginners with an extensive set of exercises and quizzes. It covers fundamental marketing topics like prospecting, ad copywriting, research methods, SEO, PPC, and SMO. As you proceed through the course, you will complete practice sets off a series of marketing activities. This course also has an application called Market Samurai. After completing the course, students will be able to create an A+ score that will qualify them for a free digital marketing course from edX.
The Intermediate course on the list of digital marketing courses available is the equivalent of the course but allows students to progress through the curriculum at a faster rate. It usually takes about six weeks to complete. The topics covered in the course include Search Engine Optimization, Pay Per Click, Affiliate Marketing, Web 2.0, Social Media, and Press Releases. Students will be able to complete practice sets of all four marketing strategies from the course.
The Master's course is the most comprehensive program of its kind. It takes six months, with the first two-week course being dedicated to the core concepts. Students then complete four marketing strategies from the Intermediate level and more from the advanced level. Some of the topics covered in the advanced Coursera digital marketing specialization include social media optimization, pay-per-click advertising, analytics, and SEO copywriting. All courses, however, require students to have a working knowledge of at least one database (in case there are further strategies needed for those courses).
Intermediate and higher-level courses on the list of digital marketing specialization courses also include Coursera's University Learning Center. There, students can get advice on online courses covering SEO fundamentals. This is usually an introduction to an SEO course. Students will learn the basic concepts of SEO, such as keyword research, site optimization, link building, and web copywriting.
The University Learning Center also features a PPC basics course. This is for those interested in learning more about Google AdWords and how it works. Students can get advice on selecting the best keywords and choose between pay per click and search engine optimization. Other digital marketing professionals use this PPC course material to build their campaigns. This is the intermediate level of the PPC essentials guide.
These are the various institutions that offer courses on digital marketing topics at the undergraduate and graduate levels. Each level of education's requirements may vary, and some universities require potential students to have taken prerequisite courses before enrolling. For those who are interested in getting a degree in the field, it would be good to get in touch with the marketing departments at these colleges and find out what sort of classes they offer. For those already established in the industry and are ready to enroll, they could also contact the academy's admissions department to find out the course offerings.