Courtesy – Blush Design

A package is basically a product kept inside a cardboard box. The cardboard box you choose has to be genuine not just for the product but also for the consumer. The cardboard must also look neat and clean with the help of a unique design. Package designing is comprised of rules that needs to be followed in order to come up with the right design. Here are a few basic rules about package designing you should be aware of.

1. Know your Consumer – Knowing your consumer is probably the first thing to consider. Since consumer is the one who is going to make the decision of either buying your product or look elsewhere. Therefore, ensure knowing your target audience.
2. Know the Design – The design is next in line when it comes to understanding the rules of package designing. It is important to offer a unique design for the package for attracting consumers. If the design of the package isn’t up to the mark, then the consumer will move elsewhere.
3. Know that Minimal is Good – Whenever you start your work of designing the package, remember to keep it minimal. You may have complicated ideas related to package designing however, going minimal is the way to go. In fact, using complicated design for the package does not work for majority of the time.
4. Know that Branding is Important – The package design you use should show the brand. Do not go for complicated branding as things can go haywire. The perfect example for branding is to consider giant tech company “Apple” having a simple logo of the apple.

Learn more package designing rules by speaking to a few packaging design agencies in Melbourne.