Here are a few tips for designing the website and search bar and optimize the website:
The best-selling products and the latest news
Your e-commerce website's home page should announce the most recent happenings, seasonal promotions, and bestselling products. You can know more about ideas related to website optimization via https://vishion.co/.
It will be easier for your customers to view the new products if they are visible right at the front and they might get attracted to the design. This is also a great way to reduce the inventory of slow-moving products.
Establish lasting relationships through the appropriate placement of icons
Most e-commerce websites have shopping baskets, register/login, and search boxes close to each other. This makes it easier for customers to locate it, encourages them to click on it, and establish long-lasting relationships.
Otherwise, the shopping cart icon will not look like a shopping basket. Registering will give customers a login id, password, and a feeling of privilege. This encourages customers to be regulars. By giving them private accounts, they can track their previous purchases and check them.
Offer special discounts and promotional offers to your loyal customers. All in all, website owners can quickly identify the most pressing problems of users by using end-user testing.